The Doctorate of Business Administration with a Marketing specialization from Walden University investigates marketing challenges and opportunities from a real-world context.
Students in the Marketing doctorate degree at Walden University study key marketing concepts, including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior. Instructors teach students the skills and knowledge needed to succeed in an international marketplace, including leveraging strategies in global marketing and international pricing. Coursework also focuses on the development of writing and critical-thinking skills at the doctoral level.
Learn more about the Doctorate of Business Administration with a Marketing specialization from Walden University--click the Request Info button on the right.