The Business bachelor's degree with a Marketing concentration from University of Phoenix prepares graduates with the requisite knowledge, skills and values to effectively apply various business principles and tools in an organizational setting.
The Business bachelor's degree with a Marketing concentration from University of Phoenix includes courses that teach students how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services and how to respond to growing demands to markets in different countries and cultures. Curriculum covers theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, organizational behavior, research and evaluation, and technology.
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University of Phoenix is accredited by The Higher Learning Commission and is a member of the North Central Association. University of Phoenix was placed on Notice by The Higher Learning Commission, effective June 27, 2013. Notice is a Commission sanction indicating that an institution is pursuing a course of action that, if continued, could lead it to be out of compliance with one or more Criteria for Accreditation. An institution on Notice remains accredited. At the end of the Notice period, The Higher Learning Commission Board of Trustees may remove the sanction, place the institution on Probation if the identified concerns have not been addressed, or take other action. For additional information, contact The Higher Learning Commission, ncahlc.org
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.