Marketers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. The Bachelor's of Science in Business/Marketing program addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands to markets in different countries and cultures.

Influence customer opinion about a brand or product, or start an effective and profitable advertising campaign after graduation. WIth the exciting and challenging courses from the University of Phoenix, when you graduate with a Bachelor's of Science in Business/Marketing, you'll be on the road towards an exciting and profitable career. 

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While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.