The Master of Business Administration with a Marketing concentration from Strayer University provides students with the professional knowledge and skills necessary to become an effective leader and decision-maker in today's fast-paced, global business environment.
The comprehensive curriculum in the MBA degree program allows students to explore the management of core business functions and to develop analytical, critical-thinking, and communication skills. The graduate coursework emphasizes strategy, leadership, innovation, technology, ethics, and team-building. Through case studies, students apply concepts to real-world business situations, preparing them for success in the workplace.
The Marketing concentration graduates develop the management competencies needed to formulate competitive marketing strategies in dynamic global markets. By emphasizing the central role marketing plays in overall business strategy, it prepares students to support and advance their companys goals.
Marketing concentration graduates develop additional competencies applicable to roles working in or managing marketing, public relations, business development, or sales departments. Responsibilities may include setting product and pricing strategy, conducting market and customer research, managing advertising and communications activities, and generating sales.
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The Master of Science in Management with a Marketing Management concentration from Strayer University focuses on the marketing management strategies students need to succeed in today's business world.