Graduates of the Business Administration bachelor's degree with a Retail Marketing specialization from Strayer University will have the foundation skills and knowledge needed to work in any aspect of retail management from leading a sales team to managing a store or retail business. Throughout the program case studies, scenarios and projects apply direct to retail management issues and concerns, so this highly structured and specialized course is ideal for those already in retail management or hoping to enter the field.
The program of study will be entirely online, however students will work in groups through various online formats. Emphasis in the program will be placed on building effective retail teams, human resource management in retail, finance and accounting, sales and marketing as well as advertising. Throughout these specialized courses the general theory of effective management and leadership will be discussed and applied.
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The Business Administration bachelor's degree with a Marketing specialization from Strayer University prepares students for professional careers in the marketing, advertising or sales fields.