The Business Administration bachelor's degree with a Marketing specialization from Strayer University prepares students for professional careers in the marketing, advertising or sales fields.
Curriculum in the Business Administration bachelor's degree with a Marketing specialization at Strayer University uses the latest in technology to provide students with hands-on experience with the various types of software that is used in the marketing field. Through real-world case studies and scenarios, students learn what makes a successful marketing campaign and how to manage all aspects of marketing within any type of business or company.
Through classes and various types of projects and assignments, students learn the theory and practical applications behind market analysis and evaluation, strategic planning, implementing and evaluating marketing campaigns and programs, as well as the potential programs, legal and ethical issues that can occur within marketing a product. Critical thinking, leadership, and team building are stressed throughout the program.
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Graduates of the Business Administration bachelor's degree with a Retail Marketing specialization from Strayer University will have the foundation skills and knowledge needed to work in any aspect of retail management from leading a sales team to managing a store or retail business.