One of the benefits of obtaining a Bachelor of Business Administration in Marketing Degree from Strayer University is that the program uses the latest in technology to provide students with hands on experience with the various types of software that is used in the marketing field. Through real world case studies and scenarios students will learn what makes a successful marketing campaign and how to manage all aspects of marketing within any type of business or company.

Through classes and various types of projects and assignments students will learn the theory and practical applications behind market analysis and evaluation, strategic planning, implementing and evaluating marketing campaigns and programs as well as the potential programs, legal and ethical issues that can occur within marketing a product. Critical thinking, leadership and team building will be stressed throughout the program.