The Marketing bachelor's degree from Post University teaches students how to creatively and consistently identify and satisfy consumer needs.
Students become familiar with the specialized skills of selling, advertising, retailing, marketing and market research, while gaining an understanding of current marketing theory and practices with special attention to the Four Ps of the marketing mix: Product, Place, Promotion and Price.
While many graduates begin their careers in sales or management at the retail level or as outside sales representatives in business-to-business sales, the marketing program also prepares students for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations and direct marketing. Marketing students with prior business experience learn how to develop and integrate effective business strategies with marketing tools to enhance product or service distribution.
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The Post University online Business Administration bachelor's degree with a Marketing specialization is structured to provide students with an understanding of business: the ways in which data are gathered, organized, reported, marketed, and analyzed; and the key areas in which plans are developed, strategies devised, plans implemented, and decisions are made.