The Post University online Business Administration bachelor's degree with a Marketing specialization is structured to provide students with an understanding of business: the ways in which data are gathered, organized, reported, marketed, and analyzed; and the key areas in which plans are developed, strategies devised, plans implemented, and decisions are made.
This online marketing degree also provides students with a thorough knowledge of marketing concepts and helps them develop a comprehensive understanding of strategic and tactical marketing strategies. Students become familiar with the specialized skills of selling, advertising, retailing and market research. Courses provide an understanding of current marketing theory and practices with special attention to the "Four Ps" of the marketing mix: Product, Place, Promotion and Price.
Graduates of Post University's online Business Administration bachelor's degree with a Marketing specialization often pursue careers in advertising, marketing, promotions, public relations or sales.
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The Marketing bachelor's degree from Post University teaches students how to creatively and consistently identify and satisfy consumer needs.