The Bachelor's of Science in Business Administration, with a specialization in Marketing program from National American University Online provides students with a premier business degree. This program helps students acquire and develop skills including effective speaking and writing, general management skills, collaborative team building, communication, team leadership, and interpersonal skills. Students acquire the necessary knowledge and skills required in assessing, evaluating, and researching modern market trends while also considering international, national, or local business and using the newest programs, operating systems, and software in research and marketing.

The BS in Business Administration with a focus on Marketing covers all marketing aspects on several levels such as online, international, and local marketing, as well as supply and sales. Students acquire knowledge in market behavior analysis, marketing strategies, and other marketing aspects including budget management, financial planning, and project management.