Keiser University's Bachelor of Arts in Business Administration, with a concentration on Marketing, degree program provides students with the skills and knowledge required market new products successfully.  The marketing program focuses on; influencing customer's decisions; managing resources effectively; and software.  Students acquire the academic knowledge, communication abilities and analytical attainments to insure successful business management by locating and developing necessary resources; and formulating policies, plans, and strategies to meet the objectives and goals of organizations.  They are equipped to establish marketing decisions based on customer needs; make business decisions founded on capitalization and investment options and the value of money and convey and interpret financial information.

Some of the course highlights in the Bachelor of Arts in business administration, with a focus on marketing, include Workforce Diversity, Global Strategy and Policy and Cross-Cultural Management.  The job outlook for graduates remains very favorable.