Jones International University

BABC in Sales and Marketing

The Bachelor of Arts in Business Communication with a focus on Sales and Marketing is geared towards students interested in becoming competitive, creative, and competent. Students are taught e-commerce, consumer habits, marketing strategies, sales, customer service skills, business communications, leadership skills, and marketing theory. Persons who complete this program will have the skills and knowledge needed in order to utilize strategic marketing tactics and sales techniques in dynamic business situations. Students in this program can take a variety of courses including Communicating with Markets, Professional Development and Leadership, and Integrating Sales and Marketing with Service.


Degree Category: Business > Retail & Sales Management > Bachelors
Degree Subject: Retail & Sales Management Degree
Degree Level: Bachelor's