Florida Tech University Online

Business Administration Bachelor's Degree with a Marketing Specialization

The Business Administration bachelor's degree with a Marketing specialization from Florida Tech University Online teaches students fundamental business and marketing principles, and builds key interpersonal, creative and analytical skills. This business degree curriculum is structured from a broad-based liberal arts foundation to career-specific business and marketing degree courses.

Students of the Business Administration bachelor's degree with a Marketing specialization from Florida Tech University Online complete both business management and marketing courses focused on:

  • Initiating change through contemporary behavior and classical organizational theories
  • Analyzing and designing marketing strategies for diverse international environments
  • Planning, implementing and monitoring advertising campaigns
  • Developing management planning, strategy, organizing, staffing, leading, control and change strategies

Throughout these courses, students also explore:

  • Decision-making processes and how to implement them in a global setting
  • Communicating in varied organizational situations
  • Identifying market segments, positioning products, estimating product demand, seting prices and managing growth

Learn more about the Business Administration bachelor's degree with a Marketing specialization from Florida Tech University Online--click the "Request Info" button on the right.



Degree Category: Business > Marketing > Bachelors
Degree Subject: Marketing Degree
Degree Level: Bachelor's