American InterContinental University

Business Administration Bachelor's Degree with a Marketing Specialization

The Business Administration bachelor's degree with a Marketing specialization from American InterContinental University is designed to provide a solid background in business fundamentals, followed by an examination of specific aspects related to the field of marketing.

Courses are structured to teach students the application of management principles to the marketing function. Emphasis can be placed on the application of planning, implementation, controlling and evaluation of marketing strategies. In this industry-focused curriculum, students can learn how to:

  • Assess decisions and employ methods for improving decision-making
  • Apply mathematical, statistical and research techniques to analyze contemporary business practices and functions
  • Apply the concepts and principles of finance and accounting to make effective decisions
  • Recognize and manage potential ethical and legal conflicts
  • Measure market demand and segment the market to achieve competitive advantage
  • Design a research project, including defining the research problem, developing an approach to it and formulating the research design
  • Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies

Learn more about the Business Administration bachelor's degree with a Marketing specialization from American InterContinental University--click the Request Info button on the right.

 



Degree Category: Business > Marketing > Bachelors
Degree Subject: Marketing Degree
Degree Level: Bachelor's