Consumer tastes and market dynamics are always changing. As a result, there is a great need for marketing professionals who understand the most current marketing trends and can anticipate market changes. The Bachelor of Business Administration with a focus in Marketing program is designed to help prepare students to be cutting-edge marketing leaders.

This program combines a core business education with liberal arts studies and then places an emphasis on various skills related to marketing. Some of the courses available to take are pricing theory, public relations, consumer behavior, and demand analysis. This well-rounded degree will give you the business background you need with the marketing focus that will help you succeed in a variety of careers.