While many business owners and presidents believe their product or service can sell itself, a good marketing team is always needed. Marketing is the study and practice of reaching the public in a way that will motivate them to purchase a particular item. Marketing creates a relationship between the company and the customer. When students take marketing courses, they will learn how to communicate and advertise effectively to the general public, and how to identify with a target audience or group of consumers. Analytical skills are needed, because observations of successful marketing campaigns from the past will be looked at and compared to some that are used today. In addition, students will demonstrate their marketing skills by taking what they've learned from the course and creating their own marketing campaigns and ideas. Marketing combines a good knowledge of business sense with a creative side, making it an exciting class that everyone should take.