While many business owners and presidents believe their product or service can sell itself, a good marketing team is always needed to ensure a steady sales flow. Marketing is the study and practice of reaching the public in a way that will motivate them to purchase a particular item, and forges a relationship between the company and the customer. A Marketing degree teaches students how to communicate and advertise effectively to the general public, and how to identify with a target audience or group of consumers. Analytical skills are needed, because observations of successful marketing campaigns from the past will be looked at and compared to some that are used today. In addition, online Marketing degree program students will demonstrate their marketing skills by taking what they've learned from the course and creating their own marketing campaigns and ideas. Marketing combines analytical business sense with creativity, making it an exciting program to pursue - plus job opportunities for the marketing grad are vast. Graduates can enter into a jobs as a copywriter, advertising executive, marketing manager, or public relations specialist.