Find out the best advertising campaigns, slogans, and avoided advertising campaign errors of all time in this infographic. Ever wonder what the average cost of a Superbowl ad is, or the average internet advertising revenue? You’ll find out in this infographic below.
If you are a creative type that would like to get into the advertising field…be sure to look at the marketing degrees available. Maybe one day your advertising ideas will rank as one of “The Best Ad Campaigns of All Time”! The first step is to check out the online education opportunities on CollegeOnline.org.
Top 10 Ad Campaigns
1. Volkswagen, “Think Small”, 1959
2. Coca-Cola, “The pause that refreshes”, 1929
3. Marlboro, The Marlboro Man, 1955
4. Nike, “Just Do It”, 1988
5. McDonald’s, “You deserve a break today”, 1971
6. DeBeers, “A diamond is forever”, 1948
7. Absolut Vodka, The Absolut Bottle, 1981
8. Miller Lite, “Tastes great, less filling”, 1974
9. Clairol, “Does she…or doesn’t she?”, 1957
10. Avis, “We try harder”, 1963Top 10 Slogans
1. Just Do It – Nike
2. “Got Milk?” – National Dairy Council
3. “Think Different” – Apple
4. “This Bud’s for you” – Budweiser
5. “Reach out and touch someone” – AT&T
6. “Where’s the beef?” – Wendy’s
7. “A mind is a terrible thing to waste” – United Negro College Fund
8. “Let your fingers do the walking” – Yellow Pages
9. “ A diamond is forever” – DeBeers
10. “They’re Grrrrreat!” – Frosted Flakes
Las Vegas’ “What Happens Here, Stays Here” -
Las Vegas failed at promoting themselves as a family destination, so in 2003 is promoted its ‘Sin City’ name through this edgy campaign.Product Placement:
Reese’s Pieces in E.T. -
M&M’s rejected the opportunity to appear in this classic movie – what a mistake! Time magazine reported in 1982 that Reese’s Pieces sales rose 65 percent in the months after the movie’s release. Even though the movie never mentioned the name of the product, showing the distinct orange package was enough to boost sales.Best Video Ad:
Apple’s “Get a Mac” -
Launched in 2006, Apple’s “Get a Mac” campaign took a stab at their competition…PCs. Every ad says, ‘Don’t be this guy…You don’t want to be the PC.” Apple’s market share grew by 42 percent preceding these punitive commercials.
“Got Milk” -
This campaign was a success from its simplicity and straightforwardness. It is such a versatile tagline that left the door open for options in further advertising like celebrity milk mustaches. After this campaign, the U.S. saw the first rise in milk sales in 10 years.
Truth in a Crisis:
Extra Strength Tylenol was linked to seven deaths in the Chicago area in 1982, and parent company Johnson & Johnson faced a huge crisis. Instead of avoiding the mistake, Johnson & Johnson told people that if they had a bottle of Tylenol, bring it in for replacement.
Best Use of Social Networking Targeting Audiences:
“High School Musical” -
This teen movie teamed up with MySpace in what TV Guide called the social network’s largest campaign, the promotion included a contest where fans showed school spirit by completing tasks such as uploading videos, changing profile skins and texting votes for their school.
Best Celebrity Spokesperson:
William Shatner, Priceline -
Shatner started touting Priceline.com’s discount travel platform in 1997. Through a savvy reinvention of itself, Priceline thrived with Shatner’s campy James Bond gone-wrong public persona.
Nike Swoosh -
Nike paid $35 to Portland State University graphic design student Carolyn Davidson for the Swoosh in the early 70s. It worked because it is open for Nike to use in any campaign they want and it’s so simple that it can be seen and used at any distance.
- Simplicity works
- A little fun can go a long way
- Find the media your audience uses and go there
- Be truthful to your consumers and they will stay with you
- Think long-term
- Have engaging characters
- Place your product in the right media
- Turn negatives into positives
- Connects with its audience
- Is memorable and easily recalled
- Provides information quickly and succinctly
- Doesn’t confuse the viewer or make them hunt for the pertinent information
- Calls the viewer to action